Play forms a big part in a child’s development, but as adults, we don’t appreciate just how important it is.

A child’s experiences during their early years shape their developing brain.

The Princess of Wales - Kate Middleton as she is also known - is a champion for the importance of positive experiences in early years (0 - 5 years), and has seen through her own motherhood journey, and her work over the last decade how experiences lay the foundation for future choices.

Her Royal Highness lives what she preaches, and is passionate about raising awareness about the importance of positive physical, emotional, and cognitive development during the early years.